JonLoomer.com - Latest Comments

Re: Problem: Facebook Tabs Aren’t Mobile Friendly [VLOG]

Dan Jost — Thu, 23 May 2013 17:24:37 -0000

Jon,

I plugged in your Smart URL from your video into my iPhone and it displayed (which is cool), but I am not on Facebook's website. When I plugged the Smart URL into my desktop, I was directed to your page tab, but it was on FB this time.

In one of your previous posts you noted the importance of keeping people on FB when advertising, so you could receive two positive actions (a Like or a contest entry, for example) and to also receive a discount on the cost.

Just wondering the benefit of using a Smart URL vs having a mobile friendly external website. Will the Smart URL save you on bidding costs because it is somehow technically linked to FB?

Thanks!
Dan

Re: Problem: Facebook Tabs Aren’t Mobile Friendly [VLOG]

LinRP — Thu, 23 May 2013 16:58:40 -0000

Thing is, even with smart links a message often pops up on iPads that says you have to install cookies to view the custom apps. Many, many potential customers (not everyone is web savvy) tell me "the link doesn't work" or they think it's a "virus." You've never encountered this, Jon?

Basically, I gave up and send outside toa squeeze page.

Re: Problem: Facebook Tabs Aren’t Mobile Friendly [VLOG]

David Foster — Thu, 23 May 2013 16:53:20 -0000

I see so many brands saying "mobile ready tabs" and it pisses me off, because it is a lie. We are going to have special links as well in our new version and will have 100% responsive design so that no matter where people are viewing, they will fit their browser. This is so much more important than it was just a year ago...

I just wish that people would not get dragged into things like this, and shame on any brand for trying to do so!!!!

Re: How to Use Facebook Power Editor

Alice Fuller — Thu, 23 May 2013 14:03:51 -0000

HELP! John I've followed your YouTube video to create a page post campaign ad with Power Editor, but something ain't right. How could the campaign that promotes a page post be active but the AD WITHIN that campaign which targets a specific audience be pending for several days. THANKS SO VERY much for any insight you are willing to share!

Re: History of Facebook Reach: Where it Was, Where it Went, Where it is Now

Emeric Ernoult — Thu, 23 May 2013 08:44:10 -0000

You're right, we all have that issue. You should go here and complain: http://developers.facebook.com... :-)

Re: History of Facebook Reach: Where it Was, Where it Went, Where it is Now

Emeric Ernoult — Thu, 23 May 2013 08:42:39 -0000

Hey @Antonio Calero a 100% increase means you doubled the original number / result. It can't be the same as the baseline because it is a increase percentage. The sentence should probably read "the impact on viral reach increase". And you're right, 1,000% is eleven times.

I just wanted to make sure someone was reading, thank god I know one person did :-D

Re: Revenue From Facebook Offers vs. Promoted Posts [Research]

Jaron Ray Hinds — Thu, 23 May 2013 04:49:37 -0000

Being this article was written almost five months ago, there has been many changes in both tactics and distribution channels. I agree with you Dennis, virality on is the only way to fly. A promoted post when done right should harvest similar results to what we are seeing above, but when you supplement that promoted post with a sponsored story, virality drives those penny clicks and ends up with the best EPC. #twocentsworth

Re: Facebook Offers Option to Promote Later Removed [Do This]

Efrat Dekel — Thu, 23 May 2013 04:40:44 -0000

i thought the price would stay the same but in practice Facebook will not be able to deliver for the target audience because it would be way too narrow. it happened to me before with promoted post that were to narrow and Facebook could not "find" enough people to target.

Re: Revenue From Facebook Offers vs. Promoted Posts [Research]

Dennis Yu — Thu, 23 May 2013 03:07:32 -0000

Juliette-- thanks for sharing. Curious to see how much of the lift was due to virality vs perhaps a lower CPC. We've seen that the virality can drive 10X more impressions than paid alone.

Re: History of Facebook Reach: Where it Was, Where it Went, Where it is Now

Antonio Calero — Thu, 23 May 2013 02:31:16 -0000

Sorry to be the nerd to bring this up, but either: 100% is the same as the baseline (not double) or 1,000% is 11 times of increase (not ten) It all depends if you include your baseline in the new figure or not :)))

Apart of this "most-pointless-comment-of-the-article", I think it's a great post, and although I tend to agree with Jon in his defense of Engagement vs. Reach, I think Facebook fixing this bug will calm a lot of people and by extension make everyone's work easier.

Re: Facebook Offers Option to Promote Later Removed [Do This]

Adrian Leighton — Wed, 22 May 2013 23:31:50 -0000

Hi Jon, I'm trying this now. Thanks for your guide. I also got an organic reach of 400+ before I started promoting it, and the ads ARE running (for now). Fingers crossed!

Re: How to Use Facebook Power Editor

terbaek network — Wed, 22 May 2013 17:11:46 -0000

wow nice informasion for facebook power editor

Re: Facebook Offers Option to Promote Later Removed [Do This]

FranE — Wed, 22 May 2013 16:23:26 -0000

When I tried to upload the ad, this is what i got. I'm so confused!

Re: Facebook Offers Option to Promote Later Removed [Do This]

FranE — Wed, 22 May 2013 16:16:14 -0000

I tried to do this but the amount stayed the same regardless of my targeted audience. The only thing that changed the amount was the length of time, i.e. today thru 5/25 was $80, today thru 6/5 was $140.

Re: Facebook Offers Option to Promote Later Removed [Do This]

FranE — Wed, 22 May 2013 16:04:58 -0000

Thanks for the great post and video. I am trying to do this but am confused about the budget and pricing options. The original on-page offer gave me a minimum cost of $140. In Power Editor I set the budget for the campaign at $40, but in the list of campaigns at the top of the window, the "budget" column shows $40, but the "budget remaining" shows $140. Why the discrepancy?

Also, in the pricing for the Ads, the CPC said "30"! Is that $30 per click? I haven't run an ad in a while, but last time the CPC was under $1. So, I guess I'm missing something here, and I hope you can help me out.

Thanks so much, your blog is really informative!

Re: History of Facebook Reach: Where it Was, Where it Went, Where it is Now

Ailsa Cordner — Wed, 22 May 2013 11:54:34 -0000

Great blog - shame it's come at a time when Facebook Insights have been broken for over a week (mine haven't updated since 13th May)....

Re: Facebook Offers Option to Promote Later Removed [Do This]

Robert — Wed, 22 May 2013 11:25:55 -0000

Delay is the death of a sale, looks like Facebook are attempting to maximize on all areas of monetizing their platform.

Re: Overrated and Misused Stats: The Moneyball of Facebook Marketing

micke berg — Wed, 22 May 2013 08:25:28 -0000

great post written with grace and clarity! this is provided value if anything. it's a shame I'm not likely to ever purchase anything from you, but simply posting and giving you my thanks and support through likes and comments i hope i can at least boost your SEO ;)

Re: 6 Things Facebook Marketers Need to Stop Doing

venkyiyer58 — Wed, 22 May 2013 05:54:07 -0000

Just shared this post, targetting a few folks. Problem is, as Jon has mentioned here, not all folks see all posts. Taking pot luck.

Re: Facebook Offers Option to Promote Later Removed [Do This]

Efrat Dekel — Wed, 22 May 2013 05:38:04 -0000

Hi Jon, what do you think about this strategy > i create the offer, choose the loest payment option and add lots of targeting options to narrow the audience to a minimum exposure. Run the offer and then go to power editor and create ads promoting it. I haven't tried this yet, I never used offers before and i really need to use them soon for an online giveaway..

Re: 6 Things Facebook Marketers Need to Stop Doing

Carole Smith — Wed, 22 May 2013 05:05:38 -0000

Excellent post Jon...well said!

Re: How New Facebook Ads Could Be Letting in Spam

Stephen — Wed, 22 May 2013 02:26:46 -0000

Jon.
Interesting Article & I enjoy your podcasts. One thing that I'm yet to hear discussed by anyone (stelzner, etc.) is the possibility that Facebook is possibly setting up dummy people or using genuine ones to do this themselves to build revenue.
Google ads, etc could easily do exactly the same thing.

Re: 6 Things Facebook Marketers Need to Stop Doing

Steve Fitzpatrick — Wed, 22 May 2013 00:20:47 -0000

There's nothing wrong with Promoted posts, and you CAN still target only fans of your page.

It's still an effective way of reaching your audience and adding social influence with their connections.

Re: 6 Things Facebook Marketers Need to Stop Doing

Dan Erickson — Tue, 21 May 2013 22:28:09 -0000

Thanks, Jon. I'm still pretty small. Between low traffic and a lack of time, money and technological expertise, I struggle. But I slowly learn and get a little done at a time.

Re: Facebook Offers Option to Promote Later Removed [Do This]

Antonio Calero — Tue, 21 May 2013 19:34:46 -0000

I wonder if this supposed to work this way, or if it's something Facebook didn't consider when changing the settings but will do in the near future. Will be interesting to see the outcome of this.