JonLoomer.com - Latest Comments

Re: Hands-On With Push Delivery to This Ad

Jon Loomer — Wed, 10 Jun 2026 16:40:23 -0000

I barely even pay attention to whether something is learning anymore, Dave. But I can tell you that the ads I tested this with are currently active, and they certainly haven't received 50 conversions each since it started.

Re: Hands-On With Push Delivery to This Ad

Dave Nathan — Wed, 10 Jun 2026 09:32:35 -0000

Have we seen whether this will push an ad set back into learning yet?

Re: Hands-On With Push Delivery to This Ad

Terri Ioannou — Tue, 09 Jun 2026 20:19:34 -0000

I’ve been experimenting with this. When meta pushes all my $ to stills and carousels, which is fine, I sometimes push some budget to video assets to see how they resonate if they’re not getting exposure.

Re: Customer Lifecycle Strategy Is Not What Advertisers Thought

Hamza — Sun, 07 Jun 2026 03:34:40 -0000

Hi sir! In your article: "This is Auction Overlap", you said that auction overlap can prevent adset from spending its full budget or your budget will spend but it will cost more to show your ads. Sir please explain how it will cost more to show ads due to auction overlap when Meta says it prevents ads from same advertiser from bidding against each other?

Please guide sir 🙏🙏
https://uploads.disquscdn.c...

Re: When Your Targeting Inputs Are Only Suggestions

Jon Loomer — Sat, 06 Jun 2026 11:24:09 -0000

Age, gender, and custom audiences. Location is always respected. But detailed tageting and lookalike audiences are ONLY used as suggestions for most performance goals now.

Re: When Your Targeting Inputs Are Only Suggestions

Beth Bridges — Fri, 05 Jun 2026 20:07:36 -0000

My clients are CONVINCED that selecting "further limit the reach of your ads" is basically going back to the original audience targeting options.

In reading this carefully and exploring the "further limit" option, it appears that (for a purchase campaign) the ONLY things you can remove suggestions for is age and custom audiences.

Is that correct?

Re: 7 Common Meta Ads Mistakes Agencies Make

Jon Loomer — Tue, 02 Jun 2026 22:51:35 -0000

Did you read the post?

Re: 7 Common Meta Ads Mistakes Agencies Make

None — Tue, 02 Jun 2026 21:04:20 -0000

"Seven most common mistakes agencies and advertisers make. Their bad setup and old strategies are only hurting their clients." Yes the new strategies of letting Meta target everyone, with no restriction at all, is better. Articles like this that claim one strategy is the best and applies to everyone is exactly why brands are losing, no personalization and no looking into the clients goals, primary data, etc.

Only time I commented on anything from the Social Media Examiner emails I get. This opinion piece actually encourage to unsubscribe from the mailing list.

Re: 7 Common Meta Ads Mistakes Agencies Make

Jon Loomer — Sat, 30 May 2026 19:20:28 -0000

Start small with one or two that are diverse by themselves, let it ride for a couple of weeks, create more ads that are completely unique from what is running if results aren't what you want. But let results be your guide, don't create more for the sake of creating a certain number.

Re: 7 Common Meta Ads Mistakes Agencies Make

Curious Author — Sat, 30 May 2026 15:08:58 -0000

Do you have a recommended number of ads in an ad set, now that one ad can potentially do the work of many?

Re: I Was Wrong: How My Approach to Meta Ads Changed

Luiz Salles — Thu, 28 May 2026 14:41:35 -0000

Hey, Khaled. I manage some clients that have several winning products. In this scenario, I need to guarantee that I'm spending budget in all of them, so I create a separate CBO campaign to each product. Naturally, the budget per campaign will vary depending the performance of each product.

Re: 7 Common Meta Ads Mistakes Agencies Make

Guillermo Mancillas — Wed, 27 May 2026 16:43:00 -0000

Is it better to have multiple Ads or one different ad every week? I've been running whatsapp conversions but it's not that accurate to attribute

Re: Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer — Sat, 23 May 2026 11:55:09 -0000

It's really important you understand this. You have information that Meta doesn't. You have determined that purchases are fake. Does Meta know that? Probably not. Because of that, Meta will continue showing your ads in Audience Network because it thinks you're getting the result you want.

Apply this line of thinking to ANY potential inefficiency where you're getting cheap and low-quality OPTIMIZED actions. Meta is trying to get you the action you want. That's it. Meta doesn't care if it's a low-quality action, nor does Meta know this in most cases.

Re: Should Meta Advertisers Ever Use the Audience Network Placement?

zeeshan — Sat, 23 May 2026 02:11:57 -0000

hi. this clears up a lot jon. but lets look a little further. i live in a country where card payments are not used mostly and people pay once they recieve items. its called cash on deliver / COD. now on my conversion campaigns, meta starts with audience network, spends 99% budget there, gets ATC, gets even purchases where all details filled in the checkout forms are fake. meta gets signal that a purchase happened, but on shopify, i am cancelling all of them for being fake. question is, will meta know eventually that these conversions were fake / low quality and start moving away from them?

Re: ChatGPT Ads Go Self-Serve, Purchase Retention Expands, and More

Evelina Trapp — Fri, 22 May 2026 04:46:10 -0000

Chat GPT ads are not available for all advertisers, only certain regions. I tried to sign up and was given a message that they're not available for my region yet. When you choose your time zone, the time zones are very limited. I would imagine that's why. If you can't choose your time zone, your country is not open yet.

Re: Hands-On With ChatGPT Ads: Initial Impressions

Jennifer Denney — Thu, 21 May 2026 08:19:08 -0000

I'm also disappointed that we cannot market to paying clients. It was definitely a defining moment to think through who pays for ChatGPT and who does not. We have no data point on that either. One thing I noticed you didn't point out is how the ads are at the bottom of the page AFTER any what we would call "organic" results. This is the opposite of Google ads. Only time will tell if someone scrolls down and actually clicks on an ad. They function more like native ads.

Re: Hands-On With ChatGPT Ads: Initial Impressions

Charlotte — Wed, 20 May 2026 03:40:37 -0000

Within the chat gpt environment. For example - you open a chat to an a trip to New York and will be served an advert alongside your chat response.

Re: Hands-On With ChatGPT Ads: Initial Impressions

Sharon Mallinson — Wed, 20 May 2026 03:03:34 -0000

I don’t understand - where will these ads be shown? Obviously not Facebook. So where will hunt our target audiences ? I’m excited to see where this will lead (any competition especially if it’s simpler than Facebook would be good!)

Re: New Creative Workflow for Meta Ads

Sarah — Tue, 19 May 2026 17:49:45 -0000

It's so annoying, right?!

Re: New Creative Workflow for Meta Ads

Amy Owings — Tue, 19 May 2026 15:17:45 -0000

I am also having the same issue with the preview links!

Re: The Future of the Meta Advertiser

Misha Leybovich — Thu, 14 May 2026 01:51:33 -0000

I do think that performance advertising will be nearly all AI-driven within 5 years. When there's an objective function to optimize to, and an AI system can test/learn/adjust 1000x faster than with humans in the loop, and the assets are credible: that'll be hard for humans to add value to and outperform.

Re: GA4 Partner Integration with Meta Events Manager: Setup Guide

George Ath. — Tue, 12 May 2026 09:40:46 -0000

Hi Jon, is there any conflict between GA4 data import from Meta and the Meta integration with GA4? In theory there shouldn't be any interference, but I would love to know your opinion.

Re: Don't Get Attached to Your Ad Process

Jon Loomer — Mon, 11 May 2026 10:09:07 -0000

That sounds like a bug!

Re: Don't Get Attached to Your Ad Process

Renee V — Mon, 11 May 2026 09:59:37 -0000

I have push delivery - I tried it on a few new ads but they still only spent a few dollars whereas existing ads spent hundreds. :(
They also recommend doing it for only one ad in an entire campaign.

Re: I Was Wrong: How My Approach to Meta Ads Changed

Khaled — Fri, 08 May 2026 03:03:34 -0000

https://uploads.disquscdn.c... I currently have 3 products that I already tested before, and these are the winning creatives. I placed them together in one ad set, but Meta started spending heavily on only one product and completely ignored the others from the beginning. The spend on that one ad is now very high.

What would be the best solution in a situation like this?